Colour and the ‘Instagramisation’ of alcohol brands

Looks at how colour triggers a response within the brain and how marketers can use this to market effectively, particularly on social media giant Instagram.

Imagine luxury jewellery brand Tiffany in anything other than robin egg blue or Coke without its red or McDonald’s golden arches not being golden. Colour is a ubiquitous part of our lives and for consumers and brands alike, an incredibly important...

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