CMO Growth Council: How the world's top CMOs are reshaping the future of marketing Summarises the discussions and ideas of the CMO Growth Council, a collection of the marketing industry’s top talent. Corporate social responsibility Sustainability Diversity & portrayal in advertising Data-driven marketing Brand growth Creativity & effectiveness Long-term vs short-term effectiveness Accountability, C-Suite relations Managing the marketing function Marketing budgets Brand safety Diverse hiring practices Talent, skills, HR
