Closing the data empathy gap: Balancing human and machine

Marketers need to balance data and technology with the softer human skills of insight, creativity and experience to close the ‘empathy gap’.

Data tells us that we’re largely flattening the COVID-19 curve, that the vaccine is working, and that there is hope for 2021 and beyond. However, as the survival of billions of people around the world seems to depend more than ever on each government

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