Cinema ‘turbocharges’ channel planning in combination with TV and online media

MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media.

Need to know

  • MESH and SAWA, the global cinema media association, asked 1,200 people to keep a weeklong “experience diary” recording all engagements with four brands.
  • Two-thirds of cinema experiences were considered to be “positive”, more than any other media channel or touchpoint.