Chinese New Year 2017: How brands are celebrating The Year Of The Rooster

This article shares how some of the world's biggest brands are embracing Chinese New Year in 2017, with augmented reality, traditional culture on-demand, live video and seasonal product lines headlining.

Chinese New Year 2017: How brands are celebrating The Year Of The Rooster

Kunal Sinha

2017 is the Year of the Rooster, the tenth sign in the Chinese zodiac. True to their character, Roosters wake you up. They are talkative, outspoken, active, amusing, popular, healthy, honest, loyal and charming. They are known to bask in the spotligh