Chinese consumer attitudes in the downturn

This paper reports on research examining how the global economic slowdown is changing attitudes and future potential behaviour of Chinese consumers.

Chinese consumer attitudes in the downturn

Peter WalsheMillward Brown

Latest research from Millward Brown ACSR and Lightspeed in China shows that global events, particularly the economic slowdown, are impinging on attitudes and future potential behaviour.

11,301 new members of the Lightspeed online panel, reaching across China, were invited to take part in a survey during December that asked about three aspects of their attitudes to brands during the current economic climate. Questions included:

  • What is the perceived impact (if any) on them and their family of the global economic crisis?
  • In the forthcoming 3 months, is their...

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