China's WeChat & Weibo go mobile in real-time for the Rio Olympics

The article explores how two of China’s biggest online players, Tencent and Sina, covered the Olympic Games with a focus on mobile content and real-time participation via their WeChat and Weibo platforms.

China's WeChat & Weibo Go Mobile In Real-Time For The Rio Olympics

Carat China

This year, Rio saw real time global participation for the first time in Olympic history.

Since 2012, mobile internet has grown exponentially. We've moved from broadcasts on TV, to computers, to phones. The 2016 Games in Rio de Janeiro, Brazil, China's most popular online properties brought a multitude of ways to engage and interact with the world's biggest sporting event.

Tencent's Carnival Party for WeChat and QQ

For Tencent's QQ and Wechat, the goal this year is to have "Everything connected with sports". Tencent focused on...

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