China’s Saturnbird: Brewing coffee with culture and creativity

Popular Chinese coﬀee brand Saturnbird is driving growth with an evolving consumer-centric strategy that emphasises creativity and community connections.

Influencers, KOLs
User generated content & participation
Collaboration & co-creation
Hot drinks
Customer centricity
Greater China
Strategy

This article is part of a Spotlight series on what marketers can learn from DTC disruptors in China. Read more

Saturnbird Coffee is a homegrown brand that stands out in China’s mostly Western-dominated coffee market. It has largely achieved breakout success...

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