China's consumption market: 5 trends from JD pointing to higher quality and rationality

JD's Hui Liu says the increase in transaction volume during last November's 2020 Singles Day Grand Promotion reveals demand for better quality and greater consumer trust.

JD recorded US$41.1 billion in transaction volume during last year's 2020 Singles Day Grand Promotion on Nov 11, representing growth of 32.8% YOY.

What deserves our attention more than the figures themselves is the trend towards a higher-quality consumption market in China with more potential for rational buying behaviour.

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