China's '80s generation' grows up

In China, the 30s is considered to be one of the toughest points of transition in a person's life.

China's '80s generation' grows up

Saurabh Sharma Ogilvy & Mather

You can spot them everywhere, from subway stations to public parks; from shopping arcades to busy restaurants and even in far-off holiday destinations. There is a distinctly visible trend in big cities, where a young woman in her late 20s or early 30

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