China's '80s generation' grows up

In China, the 30s is considered to be one of the toughest points of transition in a person's life.

China's '80s generation' grows up

Saurabh SharmaOgilvy & Mather

You can spot them everywhere, from subway stations to public parks; from shopping arcades to busy restaurants and even in far-off holiday destinations. There is a distinctly visible trend in big cities, where a young woman in her late 20s or early 30s is often seen in the company of her mother, doing things with her. Isn't this a little surprising, given that we are made to believe that China's 80s generation (which is now in its 20s and early 30s) is a pampered lot and more self-centered than any...

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