China shows how to turn your upside-down world the right way up after COVID-19

Significant changes in consumer behaviours and attitudes will be retained in the aftermath of the crisis, with perhaps only social distancing and outdoor activity reverting to pre-pandemic levels.

Why it matters

As China emerges from the COVID-19 crisis, brands in the country will have to navigate a changing environment that falls between business as usual and a “new normal”. The lessons will be critical both locally and internationally.


  • It is vital to comprehend the underlying emotions that result from the COVID-19 pandemic, as they will influence purchase and media behaviour.
  • Brands in categories that were once considered low-involvement, such as household cleaning and insurance, may be able to redefine themselves in powerful new ways.
  • Digital channels were essential during the pandemic, and are likely to see permanent...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands