China: a global brand power?

Peter Walshe

The 2008 BrandZ Top 100 Most Powerful Brands survey found the global value of leading Chinese brands is climbing exponentially.

China: A Global Brand Power?

Peter Walshe Millward Brown

The Chinese economy is worth about 5 percent of global GDP and is currently the fourth largest in terms of GDP. It has been well documented that the country is growing extremely fast and so it is no surprise we have seen some valuable Chinese brands beginning to emerge. The 2008 BrandZ Top 100 Most Powerful Brands survey by Millward Brown Optimor, which looks at the dollar value of brands, has shown the global value of leading Chinese brands climbing exponentially. Chinese brands in the Top 100...

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