China: a global brand power?

Peter Walshe

The 2008 BrandZ Top 100 Most Powerful Brands survey found the global value of leading Chinese brands is climbing exponentially.

China: A Global Brand Power?

Peter Walshe Millward Brown

The Chinese economy is worth about 5 percent of global GDP and is currently the fourth largest in terms of GDP. It has been well documented that the country is growing extremely fast and so it is...

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