Chat commerce: An emerging trend in e-commerce to convert conversations into conversions

Customers are increasingly choosing to communicate with businesses via messaging apps and Omnichat’s Alan Chan says this allows brands to deliver personalised and seamless shopping experiences.

This article is part of a Spotlight series on social commerce in APAC. Read more

Conversational commerce, or ‘chatvertising’, refers to businesses using chat or voice assistance to facilitate interactions and communications with customers with the intention of driving conversions. Customers have increasingly embraced online shopping since the epidemic began and they prefer to communicate with businesses through text messages. With the rising popularity of WhatsApp, Facebook Messenger, Instagram Direct and Line, people are used to seeking information, making enquiries and placing orders via messaging apps.

According to Meta, more than one billion users...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands