Celebrity advertising in India

The value of the celebrity advertising market in India is forecast to reach 1,000 crore rupee (US$225m), with little sign that the practice is losing popularity.

Celebrity advertising in India

MICA Mudra Institute of Communications Ahmedabad 6th December 2010

Indian marketers and advertising directors have been aware of the power of celebrities for decades. In the 1950s singer and actor Kishore Kumar fronted an ad for Brylcreem; in the 1980s cricketer Sunil Gavaskar had a long-running endorsement deal with Dinesh Suitings, and Bollywood star Jalal Agha appeared in ads for food brand Pan Parag. However, in recent years India has seen highly competitive brand wars, and there has been an increase in the appetite for celebrity advertising. The current celebrity advertising market in India...

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