Carat's 10 trends for 2019

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
  • The world may soon adopt contextual commerce, following in the footsteps of China, where consumers are buying from apps such as WeChat – services where people to send messages, catch up with friends and follow brands.
  • In 2018 digital accounted for more than 50% of out of home ad spend in the UK for the first time, and is likely to have more synergy with other media, particularly mobile, in 2019.
  • New products and services are being created and modified as a result of data being processed and analysed at scale – for example, the rock band Metallica...

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