Campbell Soup Co.’s CEO: Brands can help drive social change

The Campbell Soup Co, the food manufacturer, is seeking to embody values such as authenticity and transparency as it responds to the imperative push for social change.

Mark Clouse, president/CEO of the Campbell Soup Co., remembers a time – not long ago – when corporate mandates largely insisted on “avoiding controversial or complicated social conversations or statements.”

Such reticence existed on the part of an enterprise,...