Called To Account: The UK Financial Services Sector

Laura James

This piece by WARC Media Editor Laura James reviews the UK financial services market, citing key WARC papers along the way.
Called To Account

Called To Account: The UK Financial Services Sector

Laura James WARC Online

The last year was the most turbulent for the UK financial services industry in at least a decade. The collapse and subsequent nationalisation of Northern Rock, which once provided almost 20 per cent of UK domestic mortgages, was unprecedented among post-war British retail banks. In the so-called credit crunch, UK and US banks have become increasingly reluctant to lend to each other because of fears over bad debt, especially in relation to sub-prime mortgages for consumers with poor credit records. This has put at...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands