Burger King’s Machado focusing on walking the walk concerning equality

Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.

Why it matters

Marketers are often eager to make their voice heard when it comes to diversity and inclusion, but this matter needs to be handled with care. Those organizations that cannot match supportive words with practical evidence of their commitment are at ris

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