Why it matters
The quick-service restaurant industry has been profoundly disrupted by COVID-19, and offers crucial insights regarding how brands can respond to the unfolding crisis.
Takeaways
- With many stores limited to providing takeout and drive-thru options, a pivot towards digital is essential for brands in this space.
- Short-term revenue demands would seem to dictate a focus on promotions and offers, but programs aimed at helping consumers solve problems have greater long-term value.
- Reimagining what physical spaces may look like once the recovery begins, and lockdowns end, is a vital task for brands invested in brick-and-mortar assets.
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