Budweiser’s human-focused advertising strategy

Budweiser, the beer brand owned by Anheuser-Busch InBev, has seen extremely positive results from injecting its advertising with a more human face.

In early April 2019, Budweiser featured basketball star Dwyane Wade in a new ad.

Given the beer’s long history of engaging with current and potential drinkers around sports, it may not be a surprise that the brand was associating itself with the...