Breaking down the economics of an Olympic sponsorship deal

Compares a Paris 2024 Games sponsorship with two leading sport properties in France: Ligue 1 and Paris Saint-Germain FC.

The Summer Games are heading back to Europe after 10 years and show signs of change.

The Olympic Games are traveling west to Paris after three consecutive editions in Asia (Pyeongchang 2018, Tokyo 2021, and Beijing 2022), marking its first return to Europe...

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