This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more
What does the Brazilian consumer want? What are their behaviors and priorities? What many brand leaders are questioning at this moment of hope for a possible return "to life as it was" in Brazil can only be answered by taking into account the entire context the country is in, and how it is reflected in the different ways in which people live and in the way they buy.
First of all, when we think about Brazilian...