Brazil by the data: Its population, ad spend, media consumption and consumer behavior

Infographic that presents demographic data on the Brazilian people, in addition to data about the country’s media consumption and consumer shopping behavior; sources include WARC Data+ and GWI, along with

This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more

Read more in this Spotlight series

How Brazilian consumers are responding to volatile times, in a country rife with concerns, and underlying optimism Cathy TaylorWARC

iugu’s Renato Ribeiro on how Brazil continues to open up its economy, and the role financial services play in making that happenRenato Ribeiroiugu

Budget-conscious, stressed out, Brazilian consumers require brands to take new approachesMirela DufrayerWGSN

To deal with uncertain times, Brazilians are embracing nostalgia, supporting local brands,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands