Brands prioritise new customer journeys during COVID-19

During COVID-19, brands need a deep understanding of how their customer journey is being impacted in order to embrace new behaviours.

Customer journeys in an omnichannel world

This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more

Why it matters

COVID-19 is promoting new behaviours which are impacting customer journeys. Brands...

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