Brands on Reddit can benefit, if they make themselves welcome at the party

Looks at Reddit, the social media platform, and how brands can better engage with its audiences.

Before anything, when considering putting your brand on Reddit, make sure you understand what you’re getting into.

Reddit isn’t so much a social media platform as it is a network of communities – and each community – known as a subreddit – is distinct, with shared memories, inside jokes, and unspoken rules. Before you join the conversation, make sure you understa