Brands must look long-term as COVID-19 alters SEA media consumption

PHD’s Scindya Datt outlines the key shifts in Southeast Asia’s media consumption patterns and looks ahead to how brands can move beyond pandemic conditions.

It was meant to be a great year, an exciting one. It was the year we all wanted to leap into, eyes wide open. But then the world was struck by the coronavirus (COVID-19) pandemic and almost immediately, everything changed. The world reacted and words