Brands can achieve relevance by maximising CTV

Guidance for marketers approaching connected TV advertising for the first time.

Few things waste time like an irrelevant ad. Advertising that misses the mark or wasn’t money well spent frustrates audiences, brands and agencies alike.

It is a problem that has long faced TV, given its strength of low-cost mass reach can be the exact weakness programmatic has revolutionised in other digital formats. With few targeting attributes beside demographics, traditional television creative r

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