Brand activism, experiential, and app convergence: three marketing trends for Asia in 2019

Major trends shaping marketing strategy in Asia in 2019 including consolidation, customer experience and brand purpose.

Consolidation is set to be all the rage for brand marketers across Asia in 2019.

“There’s another sort of consolidation happening – and this one is very big in Asia,” said MullenLowe group digital director Mark Haycock at the 9 for 2019: Trends that matter to Asia event in Singapore, where he forecasted regional trends for brand

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