Brand activism, experiential, and app convergence: three marketing trends for Asia in 2019

Low Lai Chow

Major trends shaping marketing strategy in Asia in 2019 including consolidation, customer experience and brand purpose.

Brand extensions
Brand activism
Brand purpose
Customer relationship management
Devices & apps
Asia (general region)
Strategy

Consolidation is set to be all the rage for brand marketers across Asia in 2019.

“There’s another sort of consolidation happening – and this one is very big in Asia,” said MullenLowe group digital director Mark Haycock at the 9 for 2019: Trends that matter...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo