Black Voices Matter: How brands can cross the Sonic Color Line

Examines how the sonic color line is pervasive in marketing, and the ripple effects sonic stereotypes perpetuate.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

When Sean Haney, aka “Microsoft Sam,” posted his now infamous video edit, “Every Covid-19 Commercial is Exactly the Same,” it didn’t take long for the criticisms to fly from both agency professionals and consumers alike. Spliced together in Haney’s super cut, it seemed as if the brands – ranging from Uber, to Samsung, to Lexus – were just phoning it in: grab a somber...

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