Black and Abroad’s creative risk pays off

By taking a huge creative risk in re-framing a racist slur to be a positive statement of intent, travel company Black & Abroad took its marketing to the next level.

By taking a huge creative risk in re-framing a racist slur to be a positive statement of intent, travel company Black & Abroad took its marketing to the next level.

The phrase ‘Go Back To Africa’ has long been used as a slur toward Black people. B

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