Bharat Rising: Reconnecting with the soul of India

This ethnographic study on rural India was based on qualitative research – structured interactions with 130 customers, retailers and influencers – across 32 towns in 16 states, covering all 4 regions (North, East, West, South) in India.

This article is part of a Spotlight series on rural marketing in India. Read more.

To feel the real pulse of India, it is extremely important to move beyond high-profile Metro cities that constitute less than 20% of the Indian population – and look at semi-urban, rural India.

The true potential that India holds cannot be measured accurately without understanding the consumers of small town and rural India, the environment in which they exist, their social fabric and their interaction with retail market.

The ‘Bharat’ part of India – Semi urban (towns with less than 100,000 population) and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands