Beyond omnichannel retail to convergent commerce

Proliferating digital commerce channels mean brands need to de-average channels, touchpoints and shopper segments to create seamless experiences across the evolving customer journey.

Customer journeys in an omnichannel world

This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more

In the last decade, retail channels and consumer engagement touchpoints have both mushroomed. There’s now a veritable alphabet soup of new commerce types – not just e-commerce or m-commerce, but v-commerce, q-commerce, social commerce … the list goes