Automotive Marketing: Changing Gears in the Digital Age

Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.

Very few purchases are more visceral than the experience of buying a car. From the point of view of a car buyer, it’s been a high involvement, high friction consumer journey on the path to purchase. Prospective car buyers would have to commit considerable...

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