The COVID-19 crisis and the tough economic conditions halfway through 2020 are forcing most marketers to re-evaluate their digital ad spend, the vendors they use, and the effectiveness of their digital marketing efforts. Well documented examples in r in cost savings by cutting the number of agencies they used by half, and an additional $400 million by simplifying and shortening the digital advertising supply chain. They also and saw no change in business outcomes.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.