Connected TV
This article is part of a series of articles from the WARC Guide to connected TV. Read more
As the annual upfront season in the US – when brands strategize about their TV investments for the year – heats up, marketers find themselves developing their advertising plans in a rapidly changing television landscape. While connected TV (CTV) is no longer “new” to audiences, for many advertisers this will be the first year they fully embrace it within their TV media mix. According to North American data collected for WARC’s 2022 Marketers Toolkit, marketers ranked CTV as the...