What else does this article talk about?
- Measuring ROI
- Long-term vs short-term effectiveness
- Recall & recognition
- Brand equity & strength
- Brand identity & image
- Marketing budgets
- Media & communications budgets
- Channel planning, media mix selection
- Reach and frequency, recency
- New Zealand
- Brand growth
- Customer experience
- Asia (general region)
- Creativity & effectiveness
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.