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Asian Strategy Report: Lessons from the 2018 WARC Prize for Asian Strategy

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.
  • Influencers, KOLs
  • Storytelling
  • Effectiveness studies
  • Audiovisual products
  • Customer experience
  • Asia (general region)
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