This article is part of a series of articles from the WARC Guide to customer retention. Read more.
Ask most brands about their retention and growth strategy and Direct to Consumer (DTC) is often in the first sentence, with the subscription box serving as the holy grail for brands.
It’s for a good reason: the subscription box market is estimated to be worth US$10 billion (excluding Amazon Prime/Subscribe & Save) per McKinsey research, with 10-15% of all households having at least one subscription), indicating this market will only continue to grow. The e-commerce boom...