Apple is expanding its advertising business, with privacy at the forefront

Andrew Horvath

Considers what Apple’s growing ad offering might mean for brands.

Apple Computers, Apple iPhone, Apple TV, Apple iPad, Apple Watch, Apple Arcade, Apple News, Apple Pay, Apple Music, Apple Car (well, maybe not Apple Car) – by and large, Apple has successfully disrupted every product sector it has entered.

In the case of the iPhone, Apple revolutionised the industry itself and in the process the way we conduct our lives. Software and services therefore represent an obvious growth opportunity for a company that has proven time and again its ability to disrupt the marketplace.

When it comes to advertising, Apple has already created some disruption with the introduction of ATT...

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