APAC media in the new normal: How to maximise effectiveness

The pandemic has resulted in fundamental shifts in people’s retail and media behaviour.

We have all been impacted by COVID-19 and have adapted in different ways. Some of us have picked up new hobbies, some started new exercise regimens, and some have picked up new skills. Digital media has played an important role in this shift, as can be seen in the huge spike in consumption of online tutorial videos.

This period has also seen some fundamental shifts in people’s retail and media behaviour. Nielsen’s research found that in Indonesia, 87% of people claim to have used at least one new digital shopping platform during this period. While this acceleration of e-commerce is real...

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