Marketing in the gaming ecosystem
This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.
COVID gives ‘mainstream players’ permission to try gaming
While the nearly exponential growth of online gaming during quarantine will return to something more closely resembling normality, this historical period has accelerated the embrace between gaming and mainstream culture in lasting and fundamental ways. The sheer volume and positive tonality of mainstream media coverage of gaming (as an antidote for quarantine boredom) has given a vast audience of ‘mainstream players’ permission to...