Bot fraud levels are in decline but various threats and obstacles – from outmoded technology to the continued strength of “walled gardens” – have become firmly embedded in the digital-marketing experience, a new study has found....
ANA/White Ops study: Digital bot fraud declines – but room for progress remains
A study from the Association of National Advertisers (ANA), the trade body, and White Ops, the cybersecurity company, has found that bot fraud is declining in the digital advertising ecosystem.
