ANA/White Ops study: Digital bot fraud declines – but room for progress remains

A study from the Association of National Advertisers (ANA), the trade body, and White Ops, the cybersecurity company, has found that bot fraud is declining in the digital advertising ecosystem.

Bot fraud levels are in decline but various threats and obstacles – from outmoded technology to the continued strength of “walled gardens” – have become firmly embedded in the digital-marketing experience, a new study has foun

Ninety percent of the featured marketers now use fraud verification services approved by the Media Rating Council (MRC), an industry body charged with enhancing the quality of audience measurement.

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