ANA/AIMM research addresses inability to attract diversity to marketing industry

Geoffrey Precourt

The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.

LGBTQIA+
People with disabilities
Black consumers (US)
Managing the marketing function
United States
Diverse hiring practices
Talent, skills, HR
Strategy

The marketing/advertising ecosystem has yet to find a way to attract culturally diverse managers – either in junior or senior roles.

“Only 12% of CMOs and equivalents are diverse,” according to a report published by the Association of National Advertisers,...

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