At a glance
Representation is still a major problem within marketing departments, especially when it comes talent from different multicultural backgrounds.
Why it matters
The US population is growing increasingly diverse, but marketing teams often do not reflect the composition of the audiences they want to reach. Changing this situation is both an ethical and business imperative for brands.
- Marketing teams are falling short when it comes to multicultural/ethic representation.
- Gender representation has advanced at a far more rapid pace – although men are now significantly under-represented in joining the marketing industry.
- Data suggests that companies that have greater diversity within their ranks outperform their rivals on a variety of metrics.
The marketing/advertising ecosystem has yet to find a way to attract culturally diverse managers – either in junior or senior roles.