ANA/AIMM research addresses inability to attract diversity to marketing industry

The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.

The marketing/advertising ecosystem has yet to find a way to attract culturally diverse managers – either in junior or senior roles.

“Only 12% of CMOs and equivalents are diverse,” according to a report published by the Association of National Advertisers, and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit, in November 2019.

That total – based on 820 of the ANA’s client-side members – actually marked a slight year-to-year decrease from 13% in 2018.

Beyond the headline figure, the 2019 study took a deeper dive into the following areas:

  • Ethnic/multicultural representation
  • Gender balance
  • LGBTQ and disability
  • Key action...

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