Amex pivots to “protect” customers, brand in face of COVID-19

American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.

Why it matters

Many financial-services brands are facing a clear pressure on marketing budgets due to COVID-19, as customers who do not usually struggle to make repayments are plunged into uncertainty. Reinvesting funds from more traditional marketing...

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