Alternative proteins: Nudging consumers toward adoption in the food-tech revolution

Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.

Alternative proteins sources have been identified as one of the next waves of food innovations that will revolutionise the food production process.

Even though meat and animal-related products provide only a fifth of the calories that we consume, they contribute to more than half of the carbon footprint of food production. Switching from meat to alternative protein products can significantly red

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands