All eyes on Asia's halal beauty market: What brands need to know

This report investigates the nuances of the halal beauty category in Asia, which is home to more than 60% of the global Muslim population, and offers insight into the psychology of the path to purchase for Muslim women.

All eyes on Asia's halal beauty market: What brands need to know

Elison Lim

The global Muslim population is expected to reach 2.6 billion, or 30% of the total world population, by 2050. By 2019, the annual global spending by Muslim consumers will reach...